Practical answers for anyone planning a corporate event: how to run a sports day for 2,000 people, what an event concierge does, crew, timings and rain plans.
Written from the events we produce ourselves, not from theory.
Tips & Insights
How to organise a sports day for 100 to 2,000 colleagues
On 17 May 2025 we ran a sports day for DHL's 50th anniversary in the Netherlands: 24 stations, a crew of 45 and everyone from couriers to management on one site. Two weeks later a thousand people came for Toyota's Onbeperkte Sportdag. This is what we learned about scale.
Tips & Insights
What a corporate event concierge actually does
Clients ask us this on the first call, usually politely. The short answer is that we are the people who make sure you never have to ask twice. The longer answer explains why the concierge model is different from an event agency, what white-label really means, and how a typical project runs from the first conversation to the last guest leaving.